Designer
MONA BEHI
Conceptual Accessories Designer & Stylist | Focus on Structural Bags | Milan
Mona Behi | Concept & Accessories Designer
Master’s in Industrial Design, Accademia di Brera, Milan.
Specializing in sculptural, form-driven designs for luxury bags, and small leather goods.
Creating concept-led collections and 3D visualizations for brands and personal projects.
View my Projects on Behance
A Look at Some of Mona Behi's Design
The Scuderia Bag is a self-initiated concept design project challenging the fusion of automotive performance and luxury fashion. The goal was to translate the powerful, intangible DNA of Ferrari—focused on Speed, Passion, and Exclusivity—into a timeless, wearable accessory. Through rigorous analysis of the brand’s visual and tactile language, every element of the final design, from the Burgundy color to the aerodynamic ridges, was engineered to instantly convey the prestige and performance of a Ferrari supercar, independent of the logo.
The Equus Collection is a sculptural accessory that challenges the boundary between haute couture and leather architecture. Explore this masterful patchwork design, conceived as a bold, structural statement piece.
A new vision for luxury fashion: The Equus Horse Bag, crafted with heritage artistry and a masterful patchwork technique, is a high-end sculptural piece worthy of VOGUE.
This is not merely a handbag; it is a piece of wearable architecture. The Equus Collection merges precision design with a bold, structural form, redefining luxury accessories.
Comprehensive Design Statement: The «Cocoon» Mini Bag
The «Cocoon» is an avant-garde conceptual design built upon the principles of wearable architecture.
Named after the Cocoon itself, this luxury mini bag is more than an accessory—it’s a fashion statement symbolizing protection and transformation. Its avant-garde nature is evident in its sculptural, deconstructed oval form, which expertly blurs the line between a bag and a piece of art.
Execution quality is paramount: The design features subtle, concealed stitching, premium pure white leather, and luxurious gold hardware details (such as the zip and metal feet) to underscore a commitment to both aesthetic vision and meticulous craftsmanship. The Cocoon is an ideal piece to showcase your ability in conceptual, detail-oriented luxury design.
"Magma": The Eruption of Power and Shine
"Magma" is a name inspired by the latent force and raw energy at the heart of the Earth; the molten material that surfaces to embody strength and brilliance. This project is the physical manifestation of that same inner power and boldness, designed to have an explosive impact despite its small size. The "Magma Mini" bag is crafted to convey a feeling of absolute confidence and fierce beauty, transforming the wearer's inner energy into a stunning, metallic fashion statement.
Oracle (From the Visage Collection)
This bag is an avant-garde, sculptural statement rooted at the core of the Vision Collection.
The bag is no longer merely an object of beauty; it is a wearable sculpture that carries a visual soul. The display of a human face replica strongly emphasizes the concept of existence and undeniable presence. The design is such that it commands all attention in any space. This "powerful presence" ensures the entire style revolves around the bag, visually impacting its surroundings. This piece simultaneously addresses the concepts of power, individuality, and defiance. Design and styling by Mona Behi
Renaissance Road Trip
Custom Gucci Capsule Collection
Concept
"Renaissance Youth on a Road Trip"This project is a bold collision of Italian high art and non-conformist youth culture. I blended the divine innocence of Renaissance Putti (Cherubs) with the free-spirited, neon-splashed aesthetics of Pop Art and 1960s road trip nostalgia. My goal was to transform a classic luxury icon into a street-savvy, avant-garde statement piece, celebrating the unexpected harmony between history and the modern, independent spirit.
Stitched Circuitry
Fusing Gucci's Artisan Heritage with the Digital Code
Project Concept:
Stitched Circuitry
A Conceptual Bridge Between Centuries for the House of Gucci
This conceptual collection is a study in harmonious contrast. It establishes a dialogue between two distinct eras:
the deep legacy of Italian artisanal craft and the modern language of digital visual culture. "Stitched Circuitry" reimagines classic luxury accessories by preserving the authentic, high-touch feel of traditional embroidery and juxtaposing it with patterns drawn from electronic circuits and digital icons. This balance ensures the collection appeals to both the heritage-focused connoisseur and the tech-savvy Generation Z.
The Vesta: A Hand-Stitched Blend of Power and Structure
The Vesta is a truly hand-stitched masterpiece, crafted from high-quality genuine cowhide leather and durable silk thread, reflecting exceptional European craftsmanship.
Its design is a powerful study in duality: the body takes inspiration from the delicate curve of a woman’s waist, beautifully contrasted by a silhouette that evokes the look of powerful, daring shoulders and masculine structure. This tension culminates in a chic cravat-shaped flap, completing a bold and authoritative fashion statement.
Designed by Mona Behi and created for the BEHI MILANO brand, The Vesta has been successfully produced and launched into the market in a spectrum of colours.
Bestseller Design for Mashhad Leather
Portfolio Description (Final and Objective)
This bag was designed for the Mashhad Leather brand. Upon entering the market, this model became one of their bestsellers in mass production volume, demonstrating the design's capability for commercial scalability and market success.
Shoe Name: Space Gate Defy the ordinary. These metallic Mary Janes with their sculptural heel are not just footwear—they are an Art-Tech statement and a portal to the future of fashion. Embrace the daring shine and the avant-garde design. You are walking through the Space Gate now.
This exclusive selection from the Arte Sub Terra collection is an ode to audacity. It is a fusion of untamed pattern and highly sophisticated sculptural art. The powerful darkness of the heel embraces the shock of neon leopard print, creating a statement that challenges the boundaries of High Fashion.
This project introduces Arte Sub Terra, a conceptual footwear collection that masterfully merges the elegance of High Fashion with the timeless power of Classical Sculpture. This selection focuses exclusively on the Monochrome Black & White pieces, establishing a powerful and luxurious statement.
"Lumière Structure: Architectural Avant-Garde Couture"sculptural couture piece inspired by Modern Architecture and Cubism. The design features exaggerated geometric volumes and a protective, high collar to convey strength. This project serves as a visionary concept for a structural accessories and ready-to-wear collection, symbolizing the duality and forward-thinking vision of the modern persona.
TextDEEP BLUE: Sculptural Pleated Couture Maxi DressThe "Deep Blue" pleated couture maxi dress is a dynamic fusion of Zaha Hadid's fluid architectural forms and the deep mystery of the ocean, realized through powerful, sculptural pleating
The Neoteric Project Collection More than just a dress, it's an architectural masterpiece.
A style that blends purity with power, featuring sharp structural details and a futuristic high collar. A bold white design that embodies elegance in its simplest yet most impactful form. Pure white. Sharp lines. Unforgettable power.
NEO-SATURN is a comprehensive fashion project that embodies the spirit of Neo-Futurism through meticulous digital craftsmanship. This entire editorial vision—from the original concept and garment design to the complete styling and final visualization—was independently executed by [Mona Bahi]. The core inspiration for this design is rooted in the structured geometry of space travel and the sleek aesthetic of the Cyberpunk era. The featured garment uses specialized high-gloss synthetic fabric that achieves a visually metallic effect while maintaining the movement and flow of textiles. The design emphasizes structured cut-outs and a dynamic peplum, paired with high-contrast violet accessories, to create a powerful and visually arresting "Silver Siren." The final visuals were carefully illustrated to ensure the vision for the NEO-SATURN editorial was realized with high artistic precision and creative control.
